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Google Shopping find themselves in today. As an online retailer (especially if you operate in the US market), if clicks and associated revenue on your Google Shopping ads didn't increase by at least 90% between 2015 and 2016, you have a problem. The reason for this is that over the past year, Google Shopping has seen impressive natural growth . Our internal benchmark data shows that between Q4 2015 and Q4 2016, Shopping's share of paid SERP clicks increased from 51% to 71%. Additionally, according to a statement from