Traffic from search engine rankings only helps when you have engagement. Make sure your site addresses the top issues of your audience. Try these points and let me know if your sites ranking increases. It takes work and discipline, but it can be a fun journey! From entertainment and travel information to regional weather and stock prices, voice search is here to stay and it's time to optimize it for eCommerce! Let's explore what voice search is, why it's important, and most importantly, how you can leverage voice search for a competitive business advantage for e-commerce websites. What is voice search? Whether it's Siri, Google Now or Cortana, a growing number of people are choosing to communicate with search engines through voice conversations, rather than more traditional text.
Voice search allows users to interact with search engines via mobile devices and computers, using voice commands, for quick image masking service and efficient information discovery. Voice search is rapidly gaining popularity as text-to-speech technologies improve, with research indicating that fifty percent of consumers are using voice search more frequently now than 12 months ago. (Source: 'What's next for research?' - Anne Ahola Ward) The Talking Buyer Voice search and e-commerce | Search Engine Journal Advertising Continue reading below With the growth of m-commerce and conversational commerce, it's clear that people enjoy engaging in online shopping on the go - they do so with mobile devices and, increasingly, through wearable technology, also supported by chat apps.
The era of overcoming the barriers of trust between the online buyer and the e-commerce seller is (mostly) behind us. The new challenge is being able to have an effective conversation with the buyer, transforming your online store to meet the needs of the talking customer and two-way communication challenges. Advertising Continue reading below Facilitate two-way communication There are more opportunities for two-way communication with e-commerce stores than you might think. Chat apps are one of the most commonly used chat tools for e-commerce websites. If you're unfamiliar with chat apps, these are the pop-ups (usually at the bottom right of the screen) that appear after a page has been dormant for a few seconds, or once the time has elapsed. wait exceeds a few seconds on a sheet.