5 Digital Marketing Tactics for Getting New Customers Try these five digital marketing channels to add more customers to your conversion funnel. 1. Lead generation is the practice of generating leads—people interested in your product who could become buying customers. Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. One popular lead generation method is using a lead capture landing page.

These pages offer your audience something like a resource or newsletter in exchange for their contact info. Lead capture landing pages give you the chance to offer early information or access to upcoming products in return for an email. Look how Clover does it: Image courtesy of Clover Anyone who entered their email in the email address field at the top of the page got to use Clover early. Meanwhile, Clover built a list of leads early in their product’s lifecycle. 2. Content buy email list marketing Content marketing involves creating content like articles and videos to generate awareness of your brand.

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Most content in content marketing doesn’t aim for a hard sell. Instead, it builds your brand’s authority by educating customers about a relevant topic. If you’re lookin’ for an example of content marketing, you’re reading one right now. This blog post helps businesses market to their customers and boosts awareness of Unbounce. But content isn’t just limited to blog posts. You can also create sharable resources, interactive quizzes, or in-browser tools. For example, Unbounce publishes The Conversion Benchmark Report every year, providing data-backed insights for marketers.