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Some candidates may not have that particular Latest Mailing Database experience yet. Then it is important that they have an idea of what that expertise entails. Or at least which way they want to go. Do they want to develop into a marketing automation Latest Mailing Database specialist? Or rather a focus on PPC advertising? Two main arguments for this: The most logical reason: you want to know what kind of expertise you are bringing in. Less obvious, but equally Latest Mailing Database important: you want to test the candidate's knowledge of the current digital marketing landscape.
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