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Salma Akter
Jun 21, 2022
In ASK US ANYTHING
According to QuestMobile data, as of April 2019, the executive list number of pan-entertainment users reached 1.086 billion, and the monthly per capita executive list usage time increased by 13.8% year-on-year. The era of full-name entertainment consumption has arrived. At present, in the online video field, iQiyi, Tencent Video and Youku Video have formed a three-pillared situation, among which iQiyi has a larger market share and user stickiness. Based on this background, this product experience report will conduct in-depth experience and analysis . By providing high-quality online videos and self-produced executive list film and television dramas and variety shows, it has built an ecological layout with film and television content as the core and derivative content as the auxiliary. According to Analysys Qianfan's February 2020 application rankings, iQIYI leads the mobile video rankings of major mainstream app stores with 650 million monthly executive list active users, and its number of paying users exceeded 100 million in June 2019, Marking China's video The paid market has officially executive list entered the era of "billion-level" members. With the explosive growth of short video user scale and executive list usage time, the short video field represented by Douyin and Kuaishou is also further eroding the online video market. According to the QuestMobile China Mobile Internet Database in June 2019, the monthly active number of online videos increased by 2.4% year-on-year, and the monthly per capita usage time decreased .
Ususing Content to Achieve Executive List content media
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Salma Akter

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